A Toast to the Automotive Aftermarket

As aftermarket professionals, we all know how much cheaper it is to drive than to fly, and how vital it is to winterize, and why you should always do a pre-trip vehicle check – and thanks to your industry’s consumer education campaign “Be Car Care Aware,” the motoring public is learning the importance of these things too. With AAA projecting one in four Americans taking a holiday road trip this year, and an 1.6 percent increase over last year’s travel numbers, our industry has even greater responsibility to ensure that these 84 million Americans get safely to their destination.

At this special time of year, I’m reminded of everything else that our automotive aftermarket makes happen.

It’s our industry that makes sure that everyone gets safely to seasonal festivities, family gatherings and places of worship for the holidays. It’s our industry that enables us to go out and get that last-minute must-have toy or gift, or help deliver meals, blankets or coats to those less fortunate during this time of generosity and giving. It’s our industry that helps get essentials to hospitals, schools, shelters and disaster recovery efforts all over the world, all year long. And much more…

So as you enjoy the holiday season, remember and be proud of the contribution YOUR industry makes every day of the year for your friends and family, the economy, your community and YOU – it is truly something to celebrate. Cheers!

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