My Favorite Old Rule of Business

While reading an old rule of business by Steve Miller, a trade show marketing strategist, it reminded of my favorite old rule that, for more than 40 years, continues to be a chorus in my head. In fact, in today’s fast/faster/fastest digital communications, it may be more apropos. A significant mentor of mine, an entrepreneurial business publisher, announced to me to “take the time to write a short letter.” And what he meant applied to awkward problem-solving, taking a long breath before writing an angry letter, and surely taking the time to write a sincere and literate reply. Talk about “everything counts,” our personal correspondence should be at the top of the list, whether that communique is in an envelope or an e-mail, or a tweet, or any type of social media posting.

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One Response to My Favorite Old Rule of Business

  1. Rex Burkheimer, WM Automotive says:

    Absolutely agree. To many managers a phone call is the only medium for anything important. Sometimes a well-thought out email works better, and there are times when nothing works like a real letter, under your letterhead, signed in ink, with a stamp.
    Horses for courses.

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