Lousy Terms of Endearment
August 1, 2013 3 Comments
Today I propose to forever ban the use of two terms you hear way too often in our industry. Our industry is confusing enough to outsiders. We don’t need to be making things worse. Via today’s blog, I’m declaring war on the word “installer” when referring to a professional automotive technician, and the words “service dealer” when referring to an independent service and repair business. These are archaic terms that should be stricken from our vocabulary.
“Installer” is at the very least demeaning to the trained and skilled professionals who perform sophisticated vehicle diagnostics and repair. Their job is much more than just installing a part.
And what the hell does “service dealer” mean? Why in the world would we want to associate the independent market with dealers – new or used? We need to work harder to distinguish between the two providers of vehicle service and repair.
And, while we’re at it, I promise to stop referring to repair professionals as the folks who “throw away the box.” From now on it’s more current, professional and environmentally appropriate to talk about the folks who “recycle the box.”